Unfortunately there are still a lot of captive bears In Albania. They live in cages, for instance near restaurants or gas stations. But they are also kept privately, as special pets. Many people do not know this is illegal, and presume it is allowed because so many people keep bears. The NGO 'Protection and Preservation of Natural Environment in Albania' (PPNEA) has been helping these bears for many years, and commits itself to protect the fragile wild population as well. Alertis has been supporting PPNEA for many years.

PPNEA has produced a TV commercial to raise awareness for the captive bears in Albania. The Ministery of Environment has approved the commercial and even linked their name with it, a good example! The TV commercial will be aired throughout April three times per day, on Top-Channel, the best viewed national channel in Albania.

The TV commercial can be viewed on YouTube.