Or in Spanish: Subiendo Montañas por el Oso Andino! Is an exciting new multifaceted project aimed at achieving two main goals.

• The initiative includes the challenge of climbing 12 significant mountains across Ecuador, symbolizing a commitment to conservation efforts.

• Alongside this, the project will establish the School Park “Getting to know the Andean Bear” in surrounding communities, creating an educational and recreational space dedicated to the Andean Bear.

Additionally, an ‘Environmental Communication program’ will be launched to engage and educate local communities about the importance of conserving the Andean Bear and its high-altitude páramo habitat. Alongside this program, merchandising will be produced to maintain the sustainability of this initiative.

The project will also encourage public participation by inviting individuals to climb the mountains alongside Andean Bear researcher Santiago Molina. Participants will contribute financially and receive a project-branded T-shirt or thermos as part of their contribution.

By combining personal adventure with community-focused conservation education, the project aims to foster a deeper appreciation for wildlife protection and promote sustainable environmental stewardship in the region. Bears in Mind financially supports this adventurous project since 2024.