The province of Paucartambo, located in the Cusco region of Peru, has diverse ecosystems such as grasslands and cloud forests that constitute the main habitat of the Andean bear (Tremarctos ornatus), this species that plays a crucial role in seed dispersal and maintaining ecological balance. However, their survival is threatened by habitat loss, poaching, and interactions with human activities. This province is part of the Manu Biosphere Reserve, so it is important that the local population knows and values the species.

Knowing the situation of the Andean bear in this province, there is a need to have an environmental education project focused on the dissemination of its ecology and conservation. This project, executed by the non-profit Q’alachaqui with financial help from Bears in Mind since 2024, seeks to promote awareness about the importance of protecting the Andean bear and its habitat, through educational activities, interactive workshops and the participation of the local educational community. The target audience of the project is primary level students from educational institutions in the district of Paucartambo, since children recognize the cultural relationship with the species, however, they do not know or understand the impact that the Andean bear plays in the local ecosystems.